ARK Simplify

A company-journey wall designed for ARK's office and printed at full size, followed by short ads in the same red-and-navy language.

Client: ARK Simplify, construction services
Work: Office wall and ad films
Tools: Illustrator, Photoshop, Premiere Pro, After Effects

Footage generated with AI (Google Veo) because the client supplied no raw footage. Edit, motion and typography by Krunal Hatwar.

The installed ARK Journey wall in the office — The wall as installed. Vision, mission, purpose and the company's timeline.

The brief

ARK wanted the story of its three brands told on a wall its team walks past every day. [TODO: Krunal: confirm the brief and the wall’s size; the print file says 8 × 8 ft.]

What I did

I designed the wall from concept render to print-ready CMYK artwork, with a timeline, the vision, mission and purpose cards, and a column for the three brands. The client supplied no footage for the ads, so I generated the clips with Google Veo, then cut them and set the type in Premiere Pro and After Effects.

The result

The wall is printed and installed in ARK’s office. [TODO: Krunal: anything to add?]

3D render of an early concept for the ARK wall — An early concept render. The brand list and timeline changed before print.

ARK Simplify lockup.

Hardware takeoffs ad. Footage generated with Google Veo; edit and kinetic type by Krunal.

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