The brief
AUREN is a self-set brief, not a client: a premium streetwear label with a minimal, timeless voice. The goal was to design every surface a real label needs before it could open, and to make them all look like one brand.
What I did
I started with the wordmark and a restrained palette of warm beige, charcoal and jet black, then carried them through the business card, hang tag, shopping bag, apparel, Instagram profile, a launch campaign and an e-commerce landing page.
The result
A complete identity system in eleven pieces, ready to hand to a printer and a developer.
