The brief
CCM needed a film for every mattress in its range: foam, Bonnell spring and bonded. Each had to explain what is inside and who it is for, quickly enough to work as a reel. [TODO: Krunal: confirm. Who made the 3D renders?]
What I did
I designed one five-beat template: the title card, the “Inside the comfort” layer explosion, one card per layer on a podium, an “Ideal for” list and a bedroom end card. The template was built so the stack and copy could be swapped per product. Twelve films came out of it, plus a brand reel cut from factory footage.
The result
[TODO: Krunal: where do these run? In the showroom, on Instagram, or with dealers?]