The Concrete Space

Reels for a decorative concrete wall-panel brand, staging one design through morning, afternoon, warm and white light.

Client
The Concrete Space, 3D wall panels
Work
Product reels
Tools
Premiere Pro, After Effects

Footage generated with AI (Google Veo) because the client supplied no raw footage. Edit, motion and typography by Krunal Hatwar.

One design, five personalities. Footage generated with Google Veo; edit and type by Krunal.

The Concrete Space makes decorative concrete wall panels. The reels sell the panels by showing what light does to them. One wall is shown in morning, afternoon, warm and white light, and five designs are set in five rooms that ask the viewer to choose. [TODO: Krunal: confirm, and whether the “reference” cut in the folder is yours.]

Living room with a concrete panel wall in morning light
Morning.
The same wall in the evening, lit from within by warm strips
Evening.
Close-up of a hand on the panel wall with the line "One design"
One design, five personalities.
One wall, five designs. Footage generated with Google Veo.